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Branded Residences are attracting significant premiums in Asian cities, with price defferentials varying by up to 132% compared to generic luxury developments.

A Branded Residence is any residential development where the developer partners with a premium brand to create a guarantee of quality and the promise of an exceptional living experience.

The cache surrounding these residences is “similar to having a starchitect (famous architect) behind a property,” said chief executive of real estate appraisal firm Miller Samuel, Jonathan Miller “It’s another form of luxury branding, and you can command higher prices by having this.”

The concept of Branded Residences dates all the way back to the 1920s, when the Sherry-Netherland Hotel on Fifth Avenue in New York City began offering serviced apartments for purchase alongside its prestigious hotel business. Since then, Branded Residences have become increasingly popular around the world, and have catered to the vast amount of globally mobile and affluent individuals.

The number of Branded Residences has skyrocketed to 170% worldwide, prompting an extraordinary decade of growth for the sector.

More than 420 luxury Branded Residences have dotted the globe to date, with many more being developed. Their promise of personalized service, various lifestyle benefits and extensive amenities – paired with the backing of internationally-recognized hospitality brands – makes their allure irresistible to the ultra-Wealthly.

BRANDED RESIDENCES AT A GLANCE

Source Savills Branded Residences Report 2020 then:

• 517 Schemes globally
• 76,000 residences
• The Branded Residences sector has grown 170% over the past 10 years
• 2020 another recort year with over 100 additional schemes
• 63% in an urban location
• Marriot is the largest player with 21% of schemes
• The US is home to 183 branded schemes, the most globally
• Top 3 cities by schemes
  • Miami (32)
  • Dubai (29)
  • New York ( 25)
• By region, Middle East & North Africa is expected to see the largest growthe, with 156%

It is another form of luxury branding, and you can command higher prices by having this.

Historically, the branded residential sector has been focused in North America, which housed aver half of all schemes until 2015 and currently accounts for 40% of completed schemes. However, the pipeline indicates brands are continuing to expand geographically, and are specifically driven by growth in Asia Pacific. Today, Asia Pacific accounts for the largest share of pipeline schemes (25%. followed by the Middle East & North Africa (20%), and Europe (17%). compared to 16% in North America.

The cities with the most schemes today are Miami (32), Dubai (29) and New York (25). Dubai is forecast to become the largest city based on pipeline schemes.

Property markets have been influenced tremendously by brand involvement, and, compared to non-branded luxury offerings in similar areas, price premiums have increased dramatically.

Most importantly, because they are often in demand, Branded Residences have proven to retain their value. Thanks to the reliable, consistent and extensive operating data available, the sector’s performance can be benchmarked, offering peace of mind to buyers.

Offering the level of care and attention ultra-high net worth buyers require those with USD$30 million or morel, coupled with stellar five-star services, buyers are assured a seamless transition to their customary lavish lifestyles. Everything from concierge facilities to housekeeping to room service is of the utmost quality, attracting luxury-conscious consumers to Branded Residences.

The backbone of the sector is still the well-established luxury market, but other chain scales are on the rise. The Branded Residential sector continues to be dominated by luxury brands. and luxury hotelier brands account for 77% of complete schemes.

New non-hotelier brands have also entered the market. Famous names from the world of art, fashion, design, cars and even individual celebrities are partnering with Branded Residences. Opportunity for these brands to expand their brand profile, diversify their business is now afforded thanks to Branded Residences.

The latest openings highlight how diversified the sector has become, and, how brands are quickly seizing the opportunity offered. Proven to be a successful formula, brands can confidently enter new territories. We expect this trend to continue.

2 branded residences at Vietnam

Masterise Group is currently the first developer in Vietnam with 2 real estate branded residences projects:

• Grand Marina Saigon – No. 2 Ton Duc Thang, Ben Nghe Ward, District 1, Ho Chi Minh City
• One Central Saigon – 01 Pham Ngu Lao, Nguyen Thai Binh Ward, District 1, Ho Chi Minh City

Currently, both these projects are accepting reservations with the project selling price from 15,000 usd – 25,000 usd / m2. Interested customers can contact the Masterise Group sales department for more information as well as support and advice.

The name Grand Marina Saigon is derived from the unique scale, location and reputation of the project.

Located in a place bearing historical and cultural mark, a unique location right on the Saigon River.

The center of the center, holds an important connection position of life, culture and commercial values trade of Vietnam with the world.

Grand Marina Saigon project is an iconic architectural work of international stature and magnificence in Vietnam.

A great dedication to the unique market strategy from Masteri Homes with world-class service quality developed according to international standards from Marriott International.

Project Overview

Project Name	Grand Marina Saigon
Projcect Scale	Integrated mixed-use complex of 8 towers comprising a mix of residential, officetel and commercial
Address	No.2, Ton Duc Thang Street, Ben Nghe Ward, District 1, Ho Chi Minh City, Vietnam
Developer	Masterise Homes
Project Management	Mace
Architecture & Landscape Design	Atkins
Interior Design	AB Concepts, HBA
Structural, MEP Engineering & Lighting Design	Aurecon (HCMC & Singapore)
Scheduled Comletion	Q1/2021

About Grand Marina Saigon Apartment

Grand Marina Saigon is a symbol of its position. for those who lead with a vision to the future.

• The Leagacy Collection: JW Marriott
  • Tower:
    • Lagoon: 45F, 4 basement, 2 shop, 2 facilities
    • Cove: 47F, 4 basement, 2 shop, 2 facilities
    • Sea: 47F, 4 basement, 2 shop, 2 facilities
  • Handover: Q1-2024
  • Area apartment:
    • Excellence suite: 40,2 – 63m2
    • Superior suite: 57,7 – 65m2
    • Excecutive suite: 83 – 92,78m2
    • Premier suite and Grand suite: 121,13 – 143,39m2
    • Presidential suite: 164,45 – 265,31m2
    • Shop: 48,21 – 283,1m2
• The Prime Collection: Marriott
  • Tower:
    • Lake: 47F, 3 basement, 2 facilities
    • Sea: 47F, 4 basement, 2 shop, 2 facilities
  • Handover: Q1-2024
  • Area apartment:
    • Excellence suite: 35 – 50,8m2
    • Superior suite: 44 – 65,4m2
    • Executive suite: 75 – 116m2
    • Premier suite and Grand suite: 144,25 – 184,96m2
    • Presidential suite: 224 – 230m2
    • Shophouse: 60,8 – 196m2

The Grand Marina Saigon masterplan

itself, revitalising a 10-hectare riverfront precinet, with vibarant new community spcaces that weave together all elements of leisure and entertainment.

Features include a landmark 850-metre waterfront promenade and a series of manicured public gardens and themed parks through which a meandering boardwalk flows, inspired by the river and the history of the area.

Location of Grand Marina Saigon

Grand Marina Saigon occupies a commanding position on the riverfront and provides accessibility for owners.

Metro entrances to Ba Son Station at the doorstep the entire city within easy reach.

Within moments, owners find at the Opera House, Nguyen Hue Walking Street, Notre-Dame Cathedral of Saigon or immersed in Saigon’s shopping and scenes.

Key location highlights:

• 1 min:
  • Numerous private and public schools (from kindergartens to universities)
  • Ba Son Metro Station
• 5 mins:
  • The Opera House
  • Nguyen Hue Walking Street
  • Notre-Dame Cathedral of Saigon
• 7 mins:
  • Ban Thanh Market
  • Independence Palace
• 15 mins: Tan Son Nhat Airport

Facilities for resident of project

Elevated Riverside Living

A waterfront promenade stretches 850 metres along the river, a spectacular themed space with breahtaking views.

Life By The Water

A peaceful, leisurely lifestyle unfurls on the waterfront, in harmony with the ebb and flow of the storied Saigon River. An exclusive haven in the heart of the city, Grand Marina Saigon cennects residents to the theatre of this majestic waterway, a prosperous trade route that remains the lifeblood of the city today.

New Horizons Of Dining

Al-fresco brunches, riverside sunset drinks afternoon teas in serene gardens – Grand Marina Saigon is set to become District 1’s preeminent dining destination. Blending internartional and local culinary cultures, a variety of all-day cafes, restaurants and haute dining concepts puts residents at a confluence of inspired and indulgent gastronomy in Saigon.

Specialty Shopping

The shophouses at Grand Marina Saigon present a deluxe range of designer and specialty stores right at the doorstep. This sophisticated collection of upscale outlets will offer a select array of boutique shopping, dining and specialty retailers. Located at the base of each residential tower, these elegant shophouse spaces enhance the lively atmasphere of the development, encouraging a vibrant flow of visitors throughout the day.

The Ultimate In Luxury Amentites

Offering the best of refined urban living, every tower Grand Marina Saigon features its own facilities, with an opulent array of amenities for the exclusive use of residents.

Multi-purpose halls provide inspired areas for impromptu meetups, intimate gatherings and private work or study sessions, each awash in natural light and offering spectacular city and river views.

Fitness & Leisure

The fitness centre in every tower offers a private realm of modern wllness facilities. Residents have access to a sleek gym with state-of-the-art equipment, a separate yoga room and changing rooms for optimum comfort and conveience.

The Pool

For the exclusive enjoyment of residents, each tower features an open-air lap pool, with sun loungers and relaxation areas bathed in treetop views. Poolside services by Marriott add an extra touch of luxury.

Maybe you’re interested in regional projects: Sunwah Pearl apartment, The River Thu Thiem, The Metropole Thu Thiem?

Sample model House of Grand Marina Saigon

No 2 Ton Duc Thang St., Dist 1., HCMC

Hotline: 0968 339 379

Homestay is staying at local homes, taking part in their activities, and living with them under the same roof. With this type of tourism, guests at homestays have their own freedom without supervision. On the other hand, host family (sponsor family), which is similar to homestay, has the supervision function that is normally needed for guests under 18.

Because of the close contact with local natives, tourists shouldequip themselves with the knowledge of local culture, especiallytaboos to avoid potential problems.

When choosing a homestay, you are advised to carefullydouble-check the information or more preferably to get help from appropriate authorities or reliable well-known tourist companies tominimize risks.

Security is still an important factor to be concerned with. regardless of whatever you do, full attention should be paid to the safety of yourself and of other traveling companions

U nlike the form of tourism invacation resorts, in which tourists usually favor places with high-quality amenity. Homestay tourism providers select localhomes for tourists to stay for the lengthof the trip. It means that tourists will join all house hold activities with their host family from rest time, eating time,to entertainment. Based on tourists’ purposes, homestay tourism requires different forms or designs. But most of tourists choose the “three in one” form which mean “eating together, sleeping together, and playing together”.

In this form, tourists are very eager for a strict contact of the culture, people at the CHOSEN DESTINATIONS. Homestay brings real feelings to tourists when they directly take part in every daily activityof local people. Due to the sensitivity of this form of tourism and for the safety and security purposes, local homes which serve as homestays have to meet many requirements set forth by tourist companies or by General Directorate of Tourism in the host country.

Certainly, when choosing the homestay form of travelling, tourists are unlikely to feel the absolute comfort asthey could in resorts or hotels. Instead,they get new experience from the host family, which is different from eachother despite the fact that they areliving in the same locality.

Customers talk about Homestay

Sister Tu, a homestay tourist, reveals, ‘My husband and I have taken a homestay trip to Malaysia which has 5 main ethnic groups. We stayed withan Indian-Malaysian family last year. Our first impression was “Difference”. They were very different from us inevery aspect, especially in the habit of using hand to pick up food..

At first, we both felt very embarrassed but we then became comfortable and even enjoyableafter being explained about the customof eating with fingers and extremely high, religious spirit of Indians. Of course, living oversea, they can only preserve essential cultural practices while trying to integrate with the new community.

That trip left a very strong mark in our mind for 2 to 3 years later. And the most unforgettable impression is the spicy taste and strong smell of Indian curry dish, which we enjoyed in tears because of the unfamiliarity with the Indian mixed curry..”.

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