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Rose Town

Rose Town at 79 Ngoc Hoi is a 4.1-hectare mixed-use complex of six towers plus villas and townhouses in southern Hanoi, built by Xuan Mai Corp and Promexco and handed over from 2021.

Ngoc Hoi pagoda in southern Hanoi, near the Rose Town site
Developer
Xuan Mai Corp and Promexco joint venture
Status
Handed over
Location
Hanoi
Address
79 Ngoc Hoi, Hanoi
Total area
About 4.1 ha
Towers
6
Handover
From 2021, by tower
Ownership
Long-term for Vietnamese buyers in residential apartments; different terms for tourist apartments

Updated

Amenities

  • Swimming pool
  • Nursery
  • Supermarket
  • restaurants and cafes
  • Indoor and outdoor play areas
  • Retail and office floors
  • Basement parking
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Rose Town stands at 79 Ngoc Hoi, on the southern gateway road into Hanoi. It was built by a joint venture of Xuan Mai Corp and Promexco — the Packaging Production and Export Goods company that held the land — across a site of about 4.1 hectares, with six mixed-use towers covering residential apartments, serviced and tourist apartments, retail and offices, alongside an enclave of villas and townhouses.

What distinguished the project during construction was simply that it kept going. Xuan Mai Corp acted as both joint investor and EPC main contractor, and the towers went up through the pandemic years: the second apartment tower was handed over at the end of 2021, the DV04 tower topped out that December, and DV01, the tallest and most expensive, was released in late 2022.

Pricing has stayed at the accessible end of the Hanoi market. Launch figures ran from about 31.5 to 45 million dong per square metre, with entry units from around 1.7 billion dong — materially below anything comparable inside the Ring Road 3.

Rose Town at a glance

DevelopersJoint venture of Xuan Mai Corp and Promexco (Packaging Production and Export Goods JSC)
Main contractorXuan Mai Corp (EPC)
Address79 Ngoc Hoi, Hanoi
Site areaAbout 4.1 ha
TowersSix mixed-use buildings, including DV01, DV02 and DV04
Other productsVillas and townhouses
UsesResidential apartments, tourist apartments, retail, hotel and offices
HandoverFrom 2021, by tower
OwnershipLong-term for Vietnamese buyers in the residential apartments; different terms apply to tourist apartments

Location and getting around

Ngoc Hoi is the continuation of Giai Phong running south out of the city, which puts the Phap Van interchange and the Phap Van – Cau Gie expressway minutes away. For anyone travelling regularly to Ha Nam, Ninh Binh or further south, this is one of the most convenient addresses in Hanoi; the Ring Road 3 and the Thanh Tri bridge are also close.

The counterpart is distance from the centre. Hoan Kiem is a genuine drive rather than a short hop, and the immediate surroundings mix new estate with older village fabric and light industry. The area is changing but it has not finished changing.

The complex itself is self-contained, with a pool, a nursery, a supermarket, restaurants and cafes, and both indoor and outdoor play areas. Xuan Mai’s precast construction system, used across its projects from Xuan Mai Complex to Eco Green City, is what allowed the delivery pace.

Temple grounds at Ngoc Hoi in southern Hanoi
The older village fabric along Ngoc Hoi, at the southern gateway into Hanoi. Photo: Phan Minh Tuấn / Wikimedia Commons, CC BY-SA 4.0.

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Who it suits

  • Buyers who want a new-build apartment in Hanoi at the lower end of the price range
  • Households who travel south regularly and value the expressway access
  • Investors looking at the tourist-apartment and retail components
  • Families who want a self-contained complex with a nursery and supermarket on site

Before you buy or rent

  • Be clear which product you are buying. The complex contains residential apartments, tourist or serviced apartments, offices and retail, and the ownership terms and resale market differ between them.
  • Ask which tower. DV01, DV02 and DV04 were released and completed at different times with different specifications and pricing.
  • Ward boundaries in this part of southern Hanoi changed in the 2025 reorganisation. Confirm the current ward on the certificate.
  • Confirm the certificate has been issued for the specific unit, and check the service charge for the tower you are looking at.

Sources

Compiled from Vietnamese coverage of the project and Xuan Mai Corp (VnEconomy, Bao Dau tu, Bao Phap luat, ZNews) and from listings data. Figures reflect the market at the time of writing.

Frequently asked questions

Who developed Rose Town?

A joint venture of Xuan Mai Corp and Promexco, with Xuan Mai Corp also acting as EPC main contractor.

How large is Rose Town?

About 4.1 hectares, with six mixed-use towers plus a villa and townhouse enclave.

When was Rose Town handed over?

Handover ran by tower from 2021. The second apartment tower was handed over at the end of 2021 and DV04 topped out that December.

How much do apartments at Rose Town cost?

Launch pricing ran from roughly 31.5 to 45 million dong per square metre, with entry units from about 1.7 billion dong.

Are all the apartments at Rose Town residential?

No. The complex includes tourist or serviced apartments as well as residential ones, and the ownership terms differ, so check which type a listing refers to.

If price per square metre is your main constraint in Hanoi, this is one of the addresses worth shortlisting. Tell us your budget and we will send what is available.

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